Lone Star Opens Renovated Simulcast Facility

Upgraded facility takes on new name of Bar & Book.

January 7, 2012

Lone Star Park

Global Gaming Solutions LLC, the track operator who owns the license to operate Lone Star Park and leases the property from the Grand Prairie Sports Facilities Development Corporation, has unveiled the multi-million dollar renovation of the 15-year old Post Time Pavilion and renamed the facility “Bar & Book.”

As part of the renovation, free admission has been introduced at Bar & Book. The building will continue its operating schedule of 363 days a year.

The 36,000-square foot Las Vegas-style simulcast racebook, sports bar and casual dining restaurant has been renovated, upgraded and redesigned with the goal to improve the visual experience for each and every customer.

“Lone Star Park is situated in a world-class entertainment corridor: sports, amusement parks, concerts, museums and more. We are committed to creating a racing facility that matches our neighbors, who are also our competitors, in terms of entertainment value,” said John Elliot, CEO of Global Gaming Solutions LLC. “We believe the new interiors and technology as well as the new menus at Bar and Book will up the volume of excitement and fun for our patrons and attract new clientele to this first-class horse racing venue in the heart of the Dallas Fort Worth Metroplex."

This is the first of many major capital improvements which will be implemented by Global Gaming Solutions LLC following its acquisition of the operating license for Lone Star Park in 2011.

The centerpiece of the renovation is an expansive new sports bar featuring big-screen televisions, a multi-user interactive touchscreen television table, a larger remodeled bar area centered in the room complete with lounge seating in a glass enclosed area separate from the existing racebook. Eleven 32” dedicated flat-screen televisions and three projection televisions in the sports bar feature all major sports events throughout the year, attracting racing, football, basketball, golf and hockey fans.

The new racebook accommodates up to 237 customers with individual racing carrels and televisions. Half of the 237-seat racebook and the sports bar are the only smoking areas in the newly renovated building. Carrels may be reserved on a daily basis at $3 per seat.

The former casual dining restaurant and carrel seating has been converted to a non-smoking area with 114 carrel seats with individual 19” television monitors. A tiered level, including 30 lounge chairs and 12 lounge dining tables, has also been incorporated.

Two VIP suites have been completed remodeled and enhanced with new video walls featuring the latest in HDTV technology. These suites, reserved for top players, feature dedicated wait staff and self-serve mutuel equipment.

Bar & Book is complete with a multi-user interactive touchscreen television integrated into a table in the Sports Bar. The television displays an interactive electronic menu with direct order capability as well as allowing various media content and games to seamlessly project on the table. All televisions, including a television table and projection screens throughout Bar & Book, are HDTV-compatible providing access to any sporting events that is broadcast in that format.

The existing menu has been replaced with a fun and delicious sports bar menu with prices ranging from $6 to $13. Featuring Beginnings (appetizers), Going Green (salads), Something Special (daily entrée specials), Burgers, Sandwiches, Classics (entrees), Sides and Desserts.

Beverages are highlighted by a very popular choice of 12 beers on tap and an extensive selection of hand-crafted ales and lagers from Texas and across the world. Both red and white wines are offered as well as a full bar with premium brands.

Upon entering Bar & Book, the world of sports is immediately brought into focus not only by the many televisions and video projections, but by oversized 9-by-12 foot art banners featuring the most recognizable and iconic sports moments in North Texas history.

Bar & Book is opening with three of the art pieces and will eventually display additional banners. The three iconic images which are featured as a part of the grand opening are:
• “Greatest Team Ever”, 1990s Dallas Cowboys Dynasty of Michael Irvin, Troy Aikman and Emmitt Smith
• 2011 Dallas Mavericks win first NBA championship
• Nolan Ryan punches White Sox batter Robin Ventura six times after Ventura mistakenly charged the mound after being hit with a Ryan fastball, August 16, 1993.

The grand opening of Bar & Book will be celebrated on January 12 with an invitation-only, star-studded reception saluting the American Diabetes Association’s “Stars of Texas…Racing Against the Odds” hosted by Janeen and Randy Galloway, Lone Star Park at Grand Prairie and Global Gaming Solutions. At the event, Global Gaming Solutions will present ADA with a $20,000 donation.

A heavy multi-media advertising campaign has been developed for Bar & Book including half-page, 4-color ads in both The Dallas Morning News and the Fort Worth Star-Telegram; thirteen billboards across North Texas; radio ads on major Metroplex sports stations; and an online campaign. Personal appearances and broadcasts by noted sports and radio personalities, including Norm Hitzges, Randy Galloway and Jon Dillon, have also been scheduled.