November 12, 2012
By Tara ChristiansenThe American Quarter Horse Journal
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Rojo Solo Cup, consigned by Joan Schroeder of Gainesville, Texas, was the top-selling horse at the 2012 AQHA World Show Sale. The yearling stallion was purchased by Jens Eric Udsen of Denmark for $81,000. (Journal photo)
When the 2012 AQHA World Championship Show Sale concluded at 3 p.m. on November 11, the temperature in the Performance Arena had dropped about 20 degrees since the 10 a.m. start of the sale. But the near-freezing temperatures had no effect on the spirits of those on the buying and selling end of AQHA World Show Sale horses.
With J.R. Reichert Ventures as his agent, Jens Eric Udsen of Denmark purchased the high seller of the sale, Rojo Solo Cup, bred and consigned by Joan Schroeder of Gainesville, Texas. A red roan yearling stallion by Born To Be Blazing and out of Such Good Potential by Potential Investment, Rojo Solo Cup sold for $81,000. After completing a 30-day quarantine, the yearling is headed to Jagfeld Quarter Horses in Germany.
“My customer from Denmark bought him,” said AQHA Professional Horseman Hubertus Jagfeld of Germany. Jagfeld Quarter Horses also owns and stands Green With Invy, one of Europe's leading halter, performance halter, western pleasure and hunter under saddle stallions. “He never saw him, but I called him when I saw the colt the first time here. He said, ‘Buy him if you like him.’ So now he is going to Germany the beginning of December and he’ll stay at our place for training and then we’ll show him and promote him.”
The results preliminary results for the 2012 AQHA World Show Sale show that the 79 horses sold totaled $662,650, with an average price of $8,387.97; 30 horses were repurchased for a total of $408,550 and an average price of $13,618.33. In total, 109 transactions were completed for a total of $1,071,200 and an average price per horse of $9,827.52.
View the preliminary sale results here.
Joan Schroeder saw the sale through the eyes of two roles – as a consignor and as an AQHA World Show Sale Committee member.
For the first time, the AQHA World Show Sale was managed by AQHA and directed by the AQHA World Show Sale Committee. With a lot of changes in place for the 2012 sale, Joan said she was impressed by this year’s sale.
“They had stepped out to make change, and change is not always easy,” Joan said of her fellow committee members plus AQHA staff involved with organizing the sale. “I thought all of the different disciplines brought the top of the line and people will see that they sold by the results and that the best horses got brought here.
“You’re always looking for what you can do better: There are a few things that we can do better, but as in all, I thought everybody supported it really well.”
Joan has consigned horses to the sale for several years, but she knew for this year’s sale she needed to go full force: “I just felt like I needed to bring the very best stock I had, so I brought all of my yearlings – all of them.”
The sale of Rojo Solo Cup also opened a new door for Joan and her breeding program.
“I’ve never sold anything to Germany, so I’m really excited that we got this done,” she said. “For me to send some of my bloodlines internationally is exciting.”