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AQHJ ADVERTISING RATES AND INFORMATION The American Quarter Horse Journal is the mouthpiece of the most popular equine breed in the world. The American Quarter Horse Journal readers have a variety of interests. They spend time and money in pursuit of their fascination with American Quarter Horses. Our readers are the trendsetters in the American Quarter Horse industry. The Journal’s editorial content focuses on training and breeding advances, veterinary procedures, health, show activities, show results, show and sale calendars, etc. Subscribers use advertising in The American Quarter Horse Journal extensively to determine business trends. In short, The American Quarter Horse Journal communicates with your customers every month. GENERAL ADVERTISING RATES
BREEDER ADVERTISING RATES
Payable in U.S. funds only. Contract required for 3, 6, and 12 time rates. Multiple ads in a given issue or over several issues qualify for the 3, 6, or 12 time rates.
All copy must be in the Journal office by the 20th of the second month preceding publication. Circulation is international. Average Paid circulation for The American Quarter Horse Journal averages 67,000 a month. For current circulation reports, please see Audit Bureau of Circulations most current publisher's statement below. Domestic subscription price is $25 per year. Single copy $4.25 plus postage. Canada is $50 per year. International is $80 per year. See the Publisher's Statement as filed with the Audit Bureau of Circulations. (Same for general and breeder advertisers)
Metallic Color - $435 / color / page Scans First two photo scans per ad are at no charge. Three or more scans per ad - $100 Covers are sold on a yearly non-cancelable basis. All covers must be four-color. Front cover is not sold. Second and third covers, each insertion, are $2415 for general advertisers and $1728 for breeders. Fourth cover, each insertion, is $2740 for general advertisers and $1900 for breeders. (Same for general and breeder advertisers) Subject to availability: pages 1, 5, 7, 9, 11, 13, 15, 19, 21 and 23 may be requested at an additional $125, other full page position requests are honored at an addtional $100, small ad positions on page 8 are an extra $60 above earned frequency rates, other special positions for ads of less than a page are $50 above earned frequency rate (Same for general and breeder advertisers) Single Rate Only: $1.10 per word per issue. $10 minimum order. No boxed ads. No commission or frequency discounts on classified ads. Payment must accompany order. Blind ads $20 extra. Ads must be submitted in writing via regular mail, email or fax. 15% discount to recognized agencies for camera ready copy on general or commercial advertising only. There is no agency discount on breeder advertising. STALLIONS AT SERVICE (Breeder Advertisers Only) A four color section for advertising stallions for breeding purposes. Offered only December through May, these ads are limited to 3 9/16" wide by 3 1/8" deep. One-Sixth page four color rates apply. EQUESTRIAN EXCHANGE A section of product advertising. Ads are limited to 2 1/4" wide by 3" deep. One, three, six and twelve time rates are $240, $230, $220 and $210 respectively. EQUINE BUYER'S GUIDE (Breeder Advertisers Only) A section of advertising on horses for sale. Ads are limited to 2 1/4" wide by either 5" or 10" deep. One-sixth page rates apply to smaller ads an one-third page rates apply to larger ads. DISCOUNTSNet due upon receipt of invoice. No cash discount allowed. If proofs are required for approval by advertiser before publication, complete copy must be in The Journal office five days before closing date. Alterations will be made only if time permits and at advertiser's expense SPECIAL ISSUES July Youth World Championship Issue Black and white or color glossy photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork. Full page / Live Area ................7 1/4 x 9 7/8 ADVERTISING MECHANICAL SPECIFICATIONS Following are the digital specifications for customer and agency-submitted ads. Failure to adhere to these specifications may result in the ad materials being returned for revisions. 1. The magazine uses a Macintosh 05 X operating platform, and therefore can only accept certain criteria. Acceptable software includes: • Quark Xpress 4.0 to 6.0 (.qxd files) Additional files include: • (.pdf) Acceptable storage media: • CD - ROMs Before sending any media , scan for viruses with an up-to-date virus scanning program. If a virus is detected on your media it will be returned to you for virus removal. Acceptable electonic file transferring methods: • Email: image files should not exceed 15 megabytes (15 MB) Acceptable color profiles and resolution: • Images must be in a CMYK color mode Acceptable fonts: • Type 1 PostScript fonts which include both the printer font and the screen font 2. Along with the digital file, a digital color proof or a high-resolution monochrome laser-print must be submitted at 100% actual size with crop marks. Acceptable color proofs include: • Iris Proofs (with Graphic Arts inks) 3. All advertising material will be stored for 2 years after the last issue in which the ad was printed and then destroyed unless written instrutions for it's return are received. 4. When submitting ads pay close attention to the sizes on the rate card. The American Quarter Horse Journal does not condone the alteration of horses in photographs that appear in advertisements within the magazine, and accepts no responsibility for the accuracy of photographs supplied by other than its own staff. It is the reader's responsibility to satisfy himself concerning the appearance and conformation of a horse before making a business decision. Advertising containing pedigrees or claims regarding racing, performance or halter must conform to records kept by the publisher. SUCH COPY THAT IS IN VARIANCE WITH OFFICIAL RECORDS MAY BE CHANGED AS NECESSARY TO MEET THIS REQUIREMENT, WITHOUT CONSENT OF THE ADVERTISER. In case of typographical errors or omissions the publisher shall not be liable for damages beyond the cost of advertisement. There's a great new way to advertise with The American Quarter Horse Journal - online! With your listing on the Q-Market Business Directory, you get a link to your Web site for the low monthly price of $25 per month. Click here to see the online business directory and for information to get your site online at AQHA.com. For answers to all your subscription questions, send an e-mail to circ@aqha.org or call (800) 291-7323. Our service representatives will be happy to help you!
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