AQHA - THE AMERICAN QUARTER HORSE JOURNAL ADVERTISING RATES

NEW! What is an AQHA membership?

WHO ARE WE?

The American Quarter Horse Journal is the mouthpiece of the most popular equine breed in the world. The American Quarter Horse Journal readers have a variety of interests. They spend time and money in pursuit of their fascination with American Quarter Horses. Our readers are the trendsetters in the American Quarter Horse industry.

The Journal’s editorial content focuses on training and breeding advances, veterinary procedures, health, show activities, show results, show and sale calendars, etc. Subscribers use advertising in The American Quarter Horse Journal extensively to determine business trends. In short, The American Quarter Horse Journal communicates with your customers every month.

GENERAL ADVERTISING RATES
(Commercial Products - Example: Tack, Trailers, Clothing, Insurance, etc)

	1 Time	3 Times	6 Times	12 Times
Black & White Page	$1625	$1570	$1510	$1430
Two-Thirds Page	1220	1180	1135	1075
One-Half Page	985	950	915	865
One-Third Page	715	690	665	630
One-Fourth Page	570	550	530	500
One-Sixth Page	405	395	380	360
One Inch Depth	90	90	90	90
Black & One Color	$1775	$1720	$1660	$1580
Two-Thirds Page	1355	1315	1270	1210
One-Half Page	1105	1070	1035	985
One-Third Page	820	795	770	735
One-Fourth Page	655	635	615	585
One-Sixth Page	465	455	440	420
Four Color Page	$2125	$2070	$2010	$1930
Two-Thirds Page	1670	1630	1585	1525
One-Half Page	1385	1350	1315	1265
One-Third Page	1065	1040	1015	980
One-Fourth Page	845	825	805	775
One-Sixth Page	605	595	580	560

BREEDER ADVERTISING RATES
(Horses - Example: Sales, Showing, Breeding, etc)

	1 Time	3 Times	6 Times	12 Times
Black & White Page	$940	$910	$875	$830
Two-Thirds Page	705	685	655	625
One-Half Page	570	550	530	500
One-Third Page	415	400	385	365
One-Fourth Page	330	320	305	290
One-Sixth Page	235	230	220	210
One Inch Depth	55	55	55	55
Black & One Color	$1090	$1060	$1025	$980
Two-Thirds Page	840	820	790	760
One-Half Page	690	670	650	620
One-Third Page	520	505	490	470
One-Fourth Page	415	405	390	375
One-Sixth Page	295	290	280	270
Four Color Page - May - September	$1140	$1105	$1060	$1000
Two-Thirds Page	855	835	805	775
One-Half Page	690	670	650	620
One-Third Page	505	490	475	455
One-Fourth Page	400	390	375	360
One-Sixth Page	285	280	270	260
Four Color Page - October - April	$1240	$1200	$1155	$1090
Two-Thirds Page	930	910	880	850
One-Half Page	750	730	710	680
One-Third Page	550	535	520	500
One-Fourth Page	435	425	410	395
One-Sixth Page	310	305	295	285

Payable in U.S. funds only. Contract required for 3, 6, and 12 time rates. Multiple ads in a given issue or over several issues qualify for the 3, 6, or 12 time rates.

AD DEADLINES

ISSUE DATE
January
February
March
April
May
June
July
August
September
October
November
December

DEADLINE
November 20
December 20
January 20
February 20
March 20
April 20
May 20
June 20
July 20
August 20
September 20
October 20

All copy must be in the Journal office by the 20th of the second month preceding publication.

CIRCULATION

Circulation is international. Average Paid circulation for The American Quarter Horse Journal averages 67,000 a month. For current circulation reports, please see Audit Bureau of Circulations most current publisher's statement below.

Domestic subscription price is $25 per year. Single copy $4.25 plus postage. Canada is $50 per year. International is $80 per year.

Publisher Statement filed with Audit Bureau Ciruclation

COLOR RATES

(Same for general and breeder advertisers)

	Full page	2/3 page	1/2 page	1/3 page	1/4 page	1/6 page
One Extra Color	$150	$135	$120	$105	$85	$60
4 Color	500	450	400	350	275	200

Metallic Color - $435 / color / page

Scans

First two photo scans per ad are at no charge. Three or more scans per ad - $100

COVERS

Covers are sold on a yearly non-cancelable basis. All covers must be four-color. Front cover is not sold. Second and third covers, each insertion, are $2415 for general advertisers and $1725 for breeders. Fourth cover, each insertion, is $2740 for general advertisers and $1900 for breeders.

SPECIAL POSITIONS

(Same for general and breeder advertisers)

Subject to availability: pages 1, 5, 7, 9, 11, 13, 15, 19, 21 and 23 may be requested at an additional $125, other full page position requests are honored at an addtional $100, small ad positions on page 8 are an extra $60 above earned frequency rates, other special positions for ads of less than a page are $50 above earned frequency rate

CLASSIFIEDS

(Same for general and breeder advertisers)

Single Rate Only: $1.10 per word per issue. $10 minimum order. No boxed ads. No commission or frequency discounts on classified ads. Payment must accompany order. Blind ads $20 extra. Ads must be submitted in writing via regular mail, email or fax.

AGENCY COMMISSION

15% discount to recognized agencies for camera ready copy on general or commercial advertising only. There is no agency discount on breeder advertising.

STALLIONS AT SERVICE

(Breeder Advertisers Only)

A four color section for advertising stallions for breeding purposes. Offered only December through May, these ads are limited to 3 9/16" wide by 3 1/8" deep. One-Sixth page four color rates apply.

EQUINE BUYER'S GUIDE

(Breeder Advertisers Only)

A section of advertising on horses for sale. Ads are limited to 2 1/4" wide by either 5" or 10" deep. One-sixth page rates apply to smaller ads an one-third page rates apply to larger ads.

DISCOUNTS

Net due upon receipt of invoice. No cash discount allowed.

PROOFS

Proofs of art created by AQHA designers will be supplied if photos and complete ad copy are in AQHA offices five days prior to closing date. No proofs will be provided on camera-ready art supplied by an outside entity.

SPECIAL ISSUES

December Annual Stallion Issue

SPECIAL PUBLICATIONS

August Youth World Championship Program
August Select World Championship Program
November AQHA Open & Amateur World Championship Program
(Note: Contact our office for ad-closing dates)

PHOTOGRAPHS AND ARTWORK

Black and white or color glossy photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork.

DIMENSIONS