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The American Quarter Horse Journal is the mouthpiece of the most popular equine breed in the world. The American Quarter Horse Journal readers have a variety of interests. They spend time and money in pursuit of their fascination with American Quarter Horses. Our readers are the trendsetters in the American Quarter Horse industry.
The Journal’s editorial content focuses on training and breeding advances, veterinary procedures, health, show activities, show results, show and sale calendars, etc. Subscribers use advertising in The American Quarter Horse Journal extensively to determine business trends. In short, The American Quarter Horse Journal communicates with your customers every month.
(Commercial Products - Example: Tack, Trailers, Clothing, Insurance, etc)
| 1 Time | 3 Times | 6 Times | 12 Times |
Black & White Page | $1625 | $1570 | $1510 | $1430 |
Two-Thirds Page | 1220 | 1180 | 1135 | 1075 |
One-Half Page | 985 | 950 | 915 | 865 |
One-Third Page | 715 | 690 | 665 | 630 |
One-Fourth Page | 570 | 550 | 530 | 500 |
One-Sixth Page | | 405 | 395 | 380 | 360 |
One Inch Depth | | 90 | 90 | 90 | 90 |
Black & One Color | $1775 | $1720 | $1660 | $1580 |
Two-Thirds Page | 1355 | 1315 | 1270 | 1210 |
One-Half Page | 1105 | 1070 | 1035 | 985 |
One-Third Page | 820 | 795 | 770 | 735 |
One-Fourth Page | 655 | 635 | 615 | 585 |
One-Sixth Page | 465 | 455 | 440 | 420 |
Four Color Page | $2125 | $2070 | $2010 | $1930 |
Two-Thirds Page | 1670 | 1630 | 1585 | 1525 |
One-Half Page | 1385 | 1350 | 1315 | 1265 |
One-Third Page | | 1065 | 1040 | 1015 | 980 |
One-Fourth Page | | 845 | 825 | 805 | 775 |
One-Sixth Page | | 605 | 595 | 580 | 560 |
(Horses - Example: Sales, Showing, Breeding, etc)
| 1 Time | 3 Times | 6 Times | 12 Times |
Black & White Page | $940 | $910 | $875 | $830 |
Two-Thirds Page | 705 | 685 | 655 | 625 |
One-Half Page | 570 | 550 | 530 | 500 |
One-Third Page | 415 | 400 | 385 | 365 |
One-Fourth Page | 330 | 320 | 305 | 290 |
One-Sixth Page | 235 | 230 | 220 | 210 |
One Inch Depth | 55 | 55 | 55 | 55 |
Black & One Color | $1090 | $1060 | $1025 | $980 |
Two-Thirds Page | 840 | 820 | 790 | 760 |
One-Half Page | 690 | 670 | 650 | 620 |
One-Third Page | 520 | 505 | 490 | 470 |
One-Fourth Page | 415 | 405 | 390 | 375 |
One-Sixth Page | 295 | 290 | 280 | 270 |
Four Color Page - May - September | $1140 | $1105 | $1060 | $1000 |
Two-Thirds Page | 855 | 835 | 805 | 775 |
One-Half Page | 690 | 670 | 650 | 620 |
One-Third Page | 505 | 490 | 475 | 455 |
One-Fourth Page | 400 | 390 | 375 | 360 |
One-Sixth Page | 285 | 280 | 270 | 260 |
Four Color Page - October - April | $1240 | $1200 | $1155 | $1090 |
Two-Thirds Page | 930 | 910 | 880 | 850 |
One-Half Page | 750 | 730 | 710 | 680 |
One-Third Page | 550 | 535 | 520 | 500 |
One-Fourth Page | 435 | 425 | 410 | 395 |
One-Sixth Page | 310 | 305 | 295 | 285 |
Payable in U.S. funds only. Contract required for 3, 6, and 12 time rates. Multiple ads in a given issue or over several issues qualify for the 3, 6, or 12 time rates.
ISSUE DATE January February March April May June July August September October November December | DEADLINE November 20 December 20 January 20 February 20 March 20 April 20 May 20 June 20 July 20 August 20 September 20 October 20 |
All copy must be in the Journal office by the 20th of the second month preceding publication.
Circulation is international. Average Paid circulation for The American Quarter Horse Journal averages 67,000 a month. For current circulation reports, please see Audit Bureau of Circulations most current publisher's statement below.
Domestic subscription price is $25 per year. Single copy $4.25 plus postage. Canada is $50 per year. International is $80 per year.
Publisher Statement filed with Audit Bureau Ciruclation
(Same for general and breeder advertisers)
| Full page | 2/3 page | 1/2 page | 1/3 page | 1/4 page | 1/6 page |
One Extra Color | $150 | $135 | $120 | $105 | $85 | $60 |
4 Color | 500 | 450 | 400 | 350 | 275 | 200 |
Metallic Color - $435 / color / page
First two photo scans per ad are at no charge. Three or more scans per ad - $100
Covers are sold on a yearly non-cancelable basis. All covers must be four-color. Front cover is not sold. Second and third covers, each insertion, are $2415 for general advertisers and $1725 for breeders. Fourth cover, each insertion, is $2740 for general advertisers and $1900 for breeders.
(Same for general and breeder advertisers)
Subject to availability: pages 1, 5, 7, 9, 11, 13, 15, 19, 21 and 23 may be requested at an additional $125, other full page position requests are honored at an addtional $100, small ad positions on page 8 are an extra $60 above earned frequency rates, other special positions for ads of less than a page are $50 above earned frequency rate
(Same for general and breeder advertisers)
Single Rate Only: $1.10 per word per issue. $10 minimum order. No boxed ads. No commission or frequency discounts on classified ads. Payment must accompany order. Blind ads $20 extra. Ads must be submitted in writing via regular mail, email or fax.
15% discount to recognized agencies for camera ready copy on general or commercial advertising only. There is no agency discount on breeder advertising.
(Breeder Advertisers Only)
A four color section for advertising stallions for breeding purposes. Offered only December through May, these ads are limited to 3 9/16" wide by 3 1/8" deep. One-Sixth page four color rates apply.
(Breeder Advertisers Only)
A section of advertising on horses for sale. Ads are limited to 2 1/4" wide by either 5" or 10" deep. One-sixth page rates apply to smaller ads an one-third page rates apply to larger ads.
Net due upon receipt of invoice. No cash discount allowed.
Proofs of art created by AQHA designers will be supplied if photos and complete ad copy are in AQHA offices five days prior to closing date. No proofs will be provided on camera-ready art supplied by an outside entity.
December Annual Stallion Issue
August Youth World Championship Program
August Select World Championship Program
November AQHA Open & Amateur World Championship Program
(Note: Contact our office for ad-closing dates)
Black and white or color glossy photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork.
Full page / Live Area ...........................7.25 x 9.875
Full page / Trim Size ............................8.25 x 10.5
Full page / Bleed Size ..........................8.5 x 10.75
2/3 page .........................................4.8125 x 9.875
1/2 page .............................................7.25 x 4.875
1/2 page .........................................4.8125 x 7.375
1/3 page ............................................,2.25 x 9.875
1/3 page .........................................4.8125 x 4.875
1/4 page .............................................2.25 x 7.875
1/4 page .........................................4.8125 x 3.875
1/4 page .........................................3.5625 x 4.875
1/6 page ...........................................2.25 x 4.8725
1/6 page ............................................8125 x 2.375
1/9 page ...........................................2.25 x 3.1875
Business Card .....................................25 x .9375
Single Col Width ............................................2.25
One & One-Half Col Width ..........................3.5625
Double Col Width .......................................4.8125
Following are the digital specifications for customer and agency-submitted ads. Failure to adhere to these specifications may result in the ad materials being returned for revisions.
1. The magazine uses a Macintosh 05 X operating platform, and therefore can only accept certain criteria.
Acceptable software includes:
• Quark Xpress 4.0 to 6.0 (.qxd files)
• Adobe Illustrator versions 10 or less (.ai files)
• Adobe Photoshop versions CS or less (.psd files)
Additional files include:
• (.pdf)
• (.eps) flattened files only
• (.tif) flattened or layered files
• (.jpg) high resolution 300 dpi minimum at actual size
Acceptable storage media:
• CD - ROMs
• DVD - ROMs
Before sending any media , scan for viruses with an up-to-date virus scanning program. If a virus is detected on your media it will be returned to you for virus removal.
Acceptable electonic file transferring methods:
• Email: image files should not exceed 15 megabytes (15 MB)
• FTP: we can download from FTP sites with no size limits
Acceptable color profiles and resolution:
• Images must be in a CMYK color mode
• Images must have a resolution of 300 pixels per inch (300 ppi or 300 dpi)
• All colors used in a document must be defined as CMYK process colors
• Spot colors must be converted to CMYK
• Web images or images taken from websites are not acceptable
(due to low resolution with 72 dpi)
Acceptable fonts:
• Type 1 PostScript fonts which include both the printer font and the screen font
• TrueType fonts are UNACCEPTABLE.
(Due to time constaints, any fonts not submitted will be subsitutued with a similar font)
2. Along with the digital file, a digital color proof or a high-resolution monochrome laser-print must be submitted at 100% actual size with crop marks.
Acceptable color proofs include:
• Iris Proofs (with Graphic Arts inks)
• Kodak Approvals
• Imation Rainbows
• Dupont Waterproofs
• Polaroid Dryjets
• Epson Stylus 5000
3. All advertising material will be stored for 2 years after the last issue in which the ad was printed and then destroyed unless written instrutions for it's return are received.
4. When submitting ads pay close attention to the sizes on the rate card.
The American Quarter Horse Journal does not condone the alteration of horses in photographs that appear in advertisements within the magazine, and accepts no responsibility for the accuracy of photographs supplied by other than its own staff. It is the reader's responsibility to satisfy himself concerning the appearance and conformation of a horse before making a business decision.
Advertising containing pedigrees or claims regarding racing, performance or halter must conform to records kept by the publisher. SUCH COPY THAT IS IN VARIANCE WITH OFFICIAL RECORDS MAY BE CHANGED AS NECESSARY TO MEET THIS REQUIREMENT, WITHOUT CONSENT OF THE ADVERTISER.
In case of typographical errors or omissions the publisher shall not be liable for damages beyond the cost of advertisement.
There's a great new way to advertise with The American Quarter Horse Journal - online! With your listing on the Q-Market Business Directory, you get a link to your Web site for the low monthly price of $25 per month.
Click here to see the online business directory and for information to get your site online at AQHA.com.
For answers to all your subscription questions, send an e-mail to circ@aqha.org or call (800) 291-7323. Our service representatives will be happy to help you!
Publisher American Quarter Horse Association Executive Vice President Don Treadway
Executive Director Marketing & Communications Tom Persechino Executive Director Business Development Karen Latta Classified Advertising Q-Market Business Directory Geneva Hoyne (806) 378-4390 ghoyne@aqha.org qmarket@aqha.org | Director Business Development Doug Hayes (806) 378-4384 dhayes@aqha.org Account Executive West / Southwest Mike Hudson (806) 378-4387 mhudson@aqha.org Account Executive East / Southeast / Midwest Kristen Jacobson (806) 378-4385 kristenj@aqha.org Director of Art Production & Design Tim Archer tarcher@aqha.org |
Internet advertising rates are available. Please contact your Account Executive listed above for a rate quote. (WEB RATE-CARD Coming Soon!)