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AQHRJ AD RATES AND INFORMATION The American Quarter Racing Journal is the monthly magazine of the American Quarter Horse Association, the registry of the world’s most popular equine breed. The sprinters of horse racing, Quarter Horses are known as "America’s Fastest Athlete" because they exceed 50 miles per hour in a quarter-mile race. The oldest breed of racehorse in the United States, American Quarter Horses today compete at more than 100 racetracks in the United States, Canada and Mexico with the industry expanding internationally in countries such as Brazil, Argentina, England, Germany and Italy. The American Quarter Racing Journal is the most widely read publication covering American Quarter Horse racing. Each issue offers owners, breeders, trainers, jockeys, handicappers and racing fans: • Coverage of major races
Payable in U.S. funds only. Contract required for 3, 6, and 12 time rates. Multiple ads in a given issue or over several issues qualify for the 3, 6, or 12 time rates.
All copy must be in the Journal office by the 5th of the month preceding publication. Circulation is international. Average Paid circulation for The American Quarter Horse Racing Journal averages 9,400 a month. For current circulation reports, please see Audit Bureau of Circulations most current publisher's statement below. Domestic subscription price is $25 per year. Single copy $4.00 plus postage. Canada is $50 per year. International is $80 per year. See the Publisher's Statement as filed with the Audit Bureau of Circulations. Full page 2/3 page 1/2 page 1/3 page 1/4 page 1/6 page One Extra Color $150 $135 $120 $105 $85 $60 4 Color 500 450 400 350 275 200 Metallic Color - $435 / color / page Covers are sold on a yearly non-cancelable basis. All covers must be four-color. Front cover is not sold. Second and third covers, each insertion, are $1365. Fourth cover, each insertion, is $1475. Subject to availability, preferred position requests on full page ads will be honored. Single Rate Only: 80 cents per word per issue. $7 minimum order. No boxed ads. No frequency discounts on classified ads. Payment must accompany order. Blind ads $20 extra. No agency commission allowed. Net due upon receipt of invoice. No cash discount allowed. If proofs are required for approval by advertiser before publication, complete copy must be in The Journal office five days before closing date. Alterations will be made only if time permits. Black and white or color glossy photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork. Full page / Live Area ................7 1/4 x 10
Following are the digital specifications for customer- and agency-submitted ads. Failure to adhere to these specifications may result in the ad materials being returned for revisions. • The magazine uses a Macintosh platform. Acceptable software includes: Quark Xpress (4.0 to 6.0), Adobe Illustrator and Adobe Photoshop. Pagemaker files are acceptable but only when saved as EPS. These can not be changed once accepted. • The magazine is printed computer-to-plate. • When submitting discs, pay close attention to the sizes on the rate card when creating your ad. Live area for a full page is 7 1/4” x 10”. Physical page (trim) size is 8 1/4” x 10 7/8”. Bleeds must extend at least one-eighth inch from edge of physical page (8 3/8" x 11 1/4"). These dimensions must be strictly adhered to. • Place photos in Quark Xpress. Do not embed type or logos into photos or background images. • All images must be composite CMYK high resolution - 300 DPI. Anything more or less is unacceptable. The magazine’s screen is 150 line. • Photoshop files and color scans must be in CMYK format. Any other color gamut is unacceptable. Save files as TIFF or EPS. Do not use the DCS format. • Corel Draw and Freehand files are unacceptable. • Any artwork created in an illustration program must have all text converted to paths. • All colors used in the document must be defined as CMYK process colors. Spot colors must be converted. RGB colors are not acceptable. • Use only Type 1 PostScript fonts and include both the printer font and screen fonts when submitting your ads. Due to time delays, any fonts not submitted will be substituted with a similar font. TrueType fonts are unacceptable. • Along with the digital file, submit a digital color proof (for color ads), or a high-resolution monochrome laser print (for black and white ads). Acceptable color proofs include: Iris proofs (with Graphic Arts inks), Kodak Approvals, Imation Rainbows, Dupont Waterproofs, Polaroid Dryjets or Epson Stylus 5000 prints. Always send a laser proof along with discs. Always print proofs at 100% of actual size with crop marks. • Submit the ad on floppy, Zip disk, Jaz cartridge or CD-ROM. • Before sending, scan for viruses with an up-to-date virus scanning program. If we detect a virus, your media may be returned to you for virus removal. • Do not e-mail ad materials. Image files of proper resolution are too large. • All advertising material will be stored for 2 years after last issue and then destroyed unless written instructions for return are received. Q-RACING E-MAIL NEWSLETTER RATES
The American Quarter Horse Racing Journal does not condone the alteration of horses in photographs that appear in advertisements within the magazine, and accepts no responsibility for the accuracy of photographs supplied by other than its own staff. It is the reader’s responsibility to satisfy himself concerning the appearance and conformation of a horse before making a business decision. Advertising containing pedigrees or claims regarding racing, performance or halter must conform to records kept by the publisher. SUCH COPY THAT IS IN VARIANCE WITH OFFICIAL RECORDS MAY BE CHANGED AS NECESSARY TO MEET THIS REQUIREMENT, WITHOUT CONSENT OF THE ADVERTISER. In case of typographical errors or omissions the publisher shall not be liable for damages beyond the cost of advertisement. Publisher Executive Director of Publications Director of Advertising Advertising Manager Classified Advertising Director of Art / Production
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