angle-left AQHA Privacy Information

AQHA Privacy Information

AQHA Privacy Statement
The Internet contains a wealth of information; unfortunately, it may also contain personal details about you that you don't want everyone to know. For example, your real name (lots of people on the Internet use aliases, alter egos or nicknames), street address, phone number, or e-mail address. When you go online, sites you visit may be gathering information about you without your knowledge. At American Quarter Horse Association, we strive to help our members, subscribers and customers protect their privacy while enjoying our services.

We collect information from our members or subscribers during the registration process and, occasionally, at other times. This information, which ranges from limited personal data such as age and address to facts about members or subscribers' computers, professions, leisure and equestrian habits, is then securely stored on separate servers. American Quarter Horse Association's policy is to respect and protect the privacy of our users.

Email and Texting Scams

Unfortunately, the Internet can be used to spread false information about our Association or the horse industry. If you receive a questionable or inappropriate email or text that claims to be part of or affiliated with AQHA, a sponsored program or a marketing program, please be aware of the signs of an email or texting scam.

According to the Federal Bureau of Investigation, phishing is “the act of sending an email falsely claiming to be an established legitimate business in an attempt to dupe the unsuspecting recipient into divulging personal, sensitive information such as passwords, credit card numbers, and bank account information after directing the user to visit a specified website. The website, however, is not genuine and was set up only as an attempt to steal the user's information.”

Common signs that an email message could be part of a scam or phishing campaign:

  • Incorrect sender address. AQHA’s emails are sent only from, or AQHA will never send email from Yahoo!, AOL, Hotmail, etc.)
  • Spelling and grammatical errors
  • Improper use of company trademarks
  • Improper use of AQHA corporate partner names/products
  • Requests for personal information and the promise of quick financial gain
  • Inappropriate topics, such as lotteries or sweepstakes you did not enter.

Overall, if an email or text looks suspicious or appears too good to be true, it probably is. Do not reply to these emails or texts with any information.

If you believe you may have received and/or fallen victim to this type of scam, hit the “spam” button in your email provider, and file a complaint with the Federal Bureau of Investigation Internet Crime Complaint Center or the APWG.

Please also alert AQHA to any suspicious email or text activity by using the online Contact form. We will look into these issues with utmost seriousness and let you know if they are, indeed, fraudulent.

Uses of Registration Information
Registration information may be used in several ways: To enable us to process, validate and verify memberships or subscriptions. To provide advertisers or Corporate Partners with aggregate - never individual - information about our membership or subscriber base and usage patterns. To give American Quarter Horse Association marketing and development staff information that is useful for developing new services that meet member and subscriber needs.

Important Facts
We do not release member or subscriber names to any outside organization except certain AQHA Corporate Partners who agree not to sell the list or make it available to any other organization. We do not sell our membership or subscriber lists to any other organization. We may send members or subscribers e-mail notifications of new features, services and topic-based news alerts. Only those members or subscribers who sign up for these announcements will receive them. Members or subscribers may edit registration information or cancel a membership or subscription at any time. We reserve the right to contact any member or subscriber at any time regarding membership and subscription renewals or other AQHA or Journal-related problems or questions as well as any changes.

We may contract with a market-research firm to conduct occasional online, telephone or intercept surveys. When you're within AQHA Online, you may see a pop-up window offering you the optional opportunity of participating in a survey. If you do not wish to participate, simply click the "No, Thank You" link and you will not see this window again. If you choose to participate, you'll be prompted to answer a series of online questions. Your responses are confidential and will be used for statistical analysis, product development purposes or membership service enhancements only; no information on an individual's preferences will be shared with any outside organization. You will be prompted to enter your e-mail address for validation purposes but no other personal information (name, address, etc.) will be collected as part of the surveys. However, in some cases you might be offered a free gift for your participation. We will need your name and address, which will be used exclusively to fulfill your gift request.

Cookie Technology
Our web properties may utilize a standard technology called a "cookie." Cookies were designed to help users move faster through our site by recognizing a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your e-mail address. Cookies can securely store a user's password and keep track of selections, such as those selected in a "shopping cart." We only use "cookies" to gather the information indicated in this policy and do not use cookies to gather personal identifying information about you.

The Member Services section of the AQHA website requires cookies for login.

Cookies exempt from consent according to the European Union advisory body on data protection include:

  • user‑input cookies (session-id) such as first‑party cookies to keep track of the user's input when filling online forms, shopping carts, etc., for the duration of a session or persistent cookies limited to a few hours in some cases
  • authentication cookies, to identify the user once he has logged in, for the duration of a session
  • user‑centric security cookies, used to detect authentication abuses, for a limited persistent duration

Youth (Ages 18 & Under)
American Quarter Horse Association encourages parents and guardians to spend time online with their children and to participate in the activities offered within this site. The American Quarter Horse Youth Association offers a wide array of activities for youth and their parents to enjoy together. No information should be submitted to or posted at AQHA by guests under 18 years of age without the consent of their parent or guardian. Unless otherwise disclosed during collection, AQHA does not provide any personally identifying information, regardless of its source, to any third party for any purpose whatsoever from our members or subscribers under 18 years of age.

No information collected from members or subscribers under 18 years of age is used for any marketing or promotional purposes whatsoever, either inside or outside AQHA unless it is directed to the parents or guardians of that particular youth. Any exception to this will be explicitly stated during registration for any contests or promotions (and in those cases, the information collected will be used only for the specific contest or promotion).

Although members, subscribers or other guests under 18 years of age may be allowed to participate in some contests and promotions, if such a guest wins, notification and prizes are sent to the parents or guardians identified by the youth. Publication of contest winners names, ages, or images for individuals under 18 requires parental or guardian consent.

We only allow members, subscribers or guests under 18 years of age to receive direct marketing communications from AQHA or to be sent our third-party offers (i.e. Corporate Partners) when they are directed to the parents or guardians. Additionally, only those youth under 18 whose parents or guardians sign specific consent forms will be allowed to be listed on AQHA's website.

Links To The Other Sites
Users should be aware that when you are on AQHA Online, you could be directed to other sites that are beyond our control. There are links to other sites from AQHA's pages that take you outside our service. For example, if you "click" on a banner advertisement or an AQHA search result, the "click" takes you off AQHA's site. This includes links from advertisers, Corporate Partners and partners that may use AQHA's logo as part of a co-branding agreement. These other sites may send their own cookies to users, collect data or solicit personal information. Please keep in mind that whenever you give out personal information online --- for example, via message boards or chat --- that information can be collected and used by people you don't know. While AQHA strives to protect its user's personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk.

AQHA's policy does not extend to anything that is inherent in the operation of the Internet, and therefore AQHA's control and is not to be applied in any manner contrary to applicable law or governmental regulation.

Linking to AQHA
AQHA encourages appropriate persons, firms and organizations (hereinafter referred to as "you") to place a link from their site on the Internet to or another AQHA website. By linking to an AQHA site, you agree that: (1) You have no rights in or to AQHA trademarks or service marks by virtue of such link; (2) Such link does not confer to you any rights to distribute, publish or otherwise use copyrighted material of AQHA; (3) You have no rights in or to the trademarks or service marks of any third party displayed on an AQHA site; and (4) You will not use such link for any illegal, immoral, or improper purpose, nor will you have any material detrimental to AQHA on your site. You further agree that, upon e-mail or other notice to you from AQHA, you will immediately remove all links from your site to AQHA.

The importance of security for all personally identifiable information associated with our members, subscribers or other guests is of utmost concern to us. We exercise reasonable care in providing secure transmission of your information from your PC to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, AQHA cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.

Once we receive your transmission, we make our best effort to ensure its security on our systems. When credit card information is transmitted we use industry standard, SSL (secure socket layer 128 bit and 40 bit) encryption.

Your AQHA member account is password protected so that only you can access it and view the member information relevant to your account. We recommend that you do not divulge your password to anyone. AQHA will never ask you for your password in an unsolicited phone call or email. Ultimately, you are responsible for maintaining the secrecy of your passwords and any account information.

Remember to sign out of your AQHA account and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if your computer is accessible to others or if you share a computer with someone else or are using a computer in a public place like a library or Internet café.

Your Acceptance Of These Terms
By using this site, you signify your assent to AQHA's Privacy Policy. If you do not agree to this policy, please do not use our sites. Your continued use of AQHA sites following the posting of changes to these terms will mean you accept those changes.

Some AQHA Safety Tips

  1. Keep your passwords private, even from your best friend! Your online service will never ask for them, so neither should anyone else.
  2. Use only your member name and/or e-mail address when chatting or sending e-mail. Never give out personal information like your name, address, or phone number.
  3. Always delete unknown e-mail attachments before opening them. They can contain destructive viruses.
  4. Remember that nothing you write on the Web is completely private - including e-mail. So be careful and think about what you type and who you tell.
  5. Not everyone is as nice, cute and funny as they may sound online. Never make plans to meet an online "friend" in person.

Equal Opportunity Employer
The American Quarter Horse Association is an Equal Opportunity Employer and does not discriminate in hiring or employment practices for reasons of race, color, national origin, citizenship status, sex, age, religious creed, or handicap.

Copyright ©1999, 2000, 2001 American Quarter Horse Association, Inc. All Rights Reserved.