AQHA Sales Team Hires Dana Herr

AQHA Sales Team Hires Dana Herr

The American Quarter Horse Association hires Dana Herr as an account executive.

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The American Quarter Horse Association welcomes Dana Herr of Gainesville, Texas, as an account executive for the Association and The American Quarter Horse Journal. Herr began her role on October 10.

As an account executive, Herr will work directly with the Association’s current and future advertisers and sponsors, as well as internal departments within AQHA. Her years of experience in sales, networking and event planning specialized in the western lifestyle will be an asset to clients by helping them in achieving their marketing objectives through promotions, campaigns, sponsorships and partnerships.

“We are proud to add Dana to AQHA’s talented sales team,” said Patty Tiberg, AQHA chief marketing officer. “She is a proven leader in the industry with a successful track record in sales, event coordination and product promotion and will lend herself well to serving AQHA’s more than 230,000 members worldwide.”

Herr has experience in various facets of the rodeo and western industries, most recently through her position as the marketing coordinator at Martindale Feed Mill. She also worked as the operations manager at Ox Creek Farms Inc.; regional account manager at Madden Media; and executive director of the Gainesville Area Chamber of Commerce.

“I am beyond thrilled to join the phenomenal team at AQHA. This opportunity allows me to lend my skills in sales, marketing and event planning for a proven professional organization dedicated to serving its members and sponsors,” said Herr. “I am excited to fulfill a lifelong dream of being a part of an industry that represents, promotes and protects the most fascinating and diversified athlete in the American Quarter Horse.”

Over the years, Herr was named top sales executive for Madden Media, an advertising services company for the convention & travel industry based in Tucson, Arizona; awarded and recognized in the Million Dollar Club at Madden Media for high achievement of sales over $1 million; and elected member of the board of directors for the Texas Association of Business and Chambers of Commerce. She has also hosted successful VIP events, including events during the National Finals Rodeo, both in Las Vegas and most recently when held in Arlington, Texas in 2020.

To contact the AQHA Sales and Advertising Department, call 806-376-4811 8 a.m. to 5 p.m. Central, Monday through Friday, or submit a Contact Us form

For more information on AQHA staff, visit AQHA’s staff directory.

AQHA news and information is a service of the American Quarter Horse Association. For more news and information, follow @AQHA on Twitter and visit