Get the Picture: 10 Tips to Get the Best Photos for Your Horse Sale Ad

Get the Picture: 10 Tips to Get the Best Photos for Your Horse Sale Ad

Ready to sell your horse? Use these tips and tricks to get the best photos for your sale ads.

the red roan mare Smokin Bet stands still for a conformation photo (Credit: courtesy of 2013 AQHA World Show Sale)

text size

At this point, the buyer is trying to decide if he is interested enough to contact you, so you want to make your horse as appealing as possible. Here are some tips to get some great photos for your sale ad:

  • The best time of day to take a photo of your horse. 

The best time of day to take pictures is late afternoon about two or three hours before sunset. The sun is at a lower angle then and the light will be much more flattering. Avoid harsh midday light, it will make your horse’s top line look bad and cast ugly shadows on the neck. Morning light is also very nice but tends to change more quickly. Keep the sun at your back. You want the light falling on the side of the horse. If the skies are dark and gray and you can’t see your own shadow at all, it is not a good day for photos. Partly cloudy or lightly overcast days, when you can still see your shadow, are great for photos, too.

  • Grooming your horse for sale photos.

Giving the horse a good grooming makes a world of difference. Make sure you take the time to brush out mane, tail and forelock. You don’t have to go for show-ring clean but there should be no mud or tangles.

  • What should the rider wear when taking photos for horse sale ads?

The rider’s appearance matters just as much as the horse. Schooling attire is fine but your rider should be neat and tidy overall.

  • Horses look best shot with long focal lengths.

Wide-angle lenses distort things by making objects nearest to the camera look bigger and objects farther from the camera look smaller. If you take a picture of a horse from the front with a wide-angle lens, he will have a great big nose and tiny hindquarters. Most point-and-shoot cameras are not going to work for shooting a horse from the front. You can take a good photo from the side of the horse but you will have to be careful to stay perpendicular to the horse to avoid distortion. If you have a telephoto zoom lens, use the long end of the range: 200-300 mm is great, if you have it. This means you should physically back up and then zoom in with your lens.

  • Use the right camera settings.

Set your shutter speed to 1/1000 and your ISO to 400. You will be amazed how much this one simple thing will improve your photos. Using a fast shutter speed will give you nice sharp action pictures and eliminate camera shake and motion blur problems. These settings will work great for the bright afternoon light.

  • Fill the frame with your horse.

Your horse should be taking up at least 50 percent of the photo. You can always fine-tune your photos with a little cropping but you don’t want your subject to be a small percentage of the picture. You might have to walk closer to fill the frame if you have already zoomed to the long end of your telephoto lens.

  • Take conformation photos first.

The horse will be newly groomed and won’t have any sweaty saddle marks. (Use these grooming tips to add luster.) Horses also tend to hold themselves a little better and show more presence when they are fresh than after they have finished working. You can take your conformation shots in a show halter (make sure the show halter is fitted correctly) or a bridle, whichever you prefer. Make sure your tack is clean, fits well and has all the tabs tucked in the keepers. Don’t use your everyday stable halter.

Find a flat spot in front of an uncluttered background. Sometimes the driveway in front of the barn can work well. Stand the horse about 30 feet or more in front of the background. Try to find a background that compliments your horse. A dark-colored horse will disappear against a dark background. For Quarter Horses, you want the horse to stand in what is called an open stance. That means the two legs closest to the camera are slightly more open than the two on the opposite side. This stance gives the buyer a view of all four legs. Show hunters typically stand with the two front legs even and the hind legs offset slightly, as pictured above. This is where having an experienced handler is going to come in very handy. You want the horse to look slightly toward the camera so have a second helper stand on your side of the horse to get the horse’s attention.

  • Always shoot from the horse’s level.

For a conformation shot from the side, your camera should be at mid-barrel height. You might have to crouch, bend or kneel to get to the right height. Shooting from a higher angle will make your horse look small and short legged. When you are shooting a head shot or portrait, you should shoot from the horse’s eye level. You will want to focus on the nearest eye for a portrait. Take three or four pictures as the horse travels down the long side of the ring. Don’t forget to keep the sun shining over your shoulder. You will need to practice your timing to get the exact moment of the stride you want. For sport horses, that is typically when the inside front leg is fully extended or just a tiny fraction before. In a sport horse trot shot, you should see the legs form an upside down W. You don’t want any photos with legs straight up and down or where the horse is heavy on the front end.

  • “Is he a good mover?”

To take a good trot shot under saddle or in hand, you will stand in the middle of the long side of the ring. Watch the inside front leg. When the inside front leg swings forward, take a picture. Make sure your rider is showing, not training, the horse while you are shooting. You want pleasant expressions and attitudes in your sale photos.

  • Be patient when taking photos for sale ads. 

A little planning and preparation will help your photo shoot go smoothly. Schedule a time when you won’t be rushed or stressed. Great sale photos will help you make that all-important first impression and get the phone to ring so you have an opportunity to show your horse to more potential buyers.

Photographing foals? Download AQHA's free e-book, Tips for Photographing Foals, to get the most out of foal pics.