angle-left National Day of the Cowboy

National Day of the Cowboy

Save the date for Amarillo’s 2019 celebration of National Day of the Cowboy on July 27 at the American Quarter Horse Hall of Fame & Museum.

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The National Day of the Cowboy is celebrated around the country, including in Amarillo, where festivities at the American Quarter Horse Hall of Fame & Museum will be brought to you by presenting sponsor Amarillo National Bank. Local groups have joined forces with the Foundation to teach, entertain and celebrate the ninth annual National Day of the Cowboy with the public. The celebration takes place from 10 a.m. to 2 p.m. on July 27 at the Hall of Fame. This free event will provide entertainment for the whole family.

A highlight of the event will be the chance for youth to ride an American Quarter Horse. This event has given more than 1,400 children in the past eight years the opportunity to experience their first ride on an American Quarter Horse.

Guests will also be able to meet the 2019 Hall of Fame Inductees or their representatives during National Day of the Cowboy. The Class of 2019 includes horsemen, horse women and horses who have made a large impact on the Quarter Horse Industry and are honored by being inducted into the Hall of Fame. Take time to hear their stories and learn how the horse has shaped their lives.

In addition to the American Quarter Horse Foundation, local partners of the National Day of the Cowboy celebration include Amarillo National Bank, Reed Beverage, Coors Cowboy Club, Ed Montana, the Amarillo Public Library, country music station 97.9 KGNC FM,  Panhandle-Plains Historical Museum, Center City, Southwest Cowboy Poets Association and the Amarillo Convention & Visitors Council.

Visitors can look forward to the following activities and events during the celebration. All activities run for the duration of the event unless otherwise noted:

  • Ride an American Quarter Horse between 11:30 a.m. and 2 p.m. Sign-up starts at 10 a.m.

  • Bouncy horse barrel racing on the lawn

  • Listen as employees of the Amarillo Public Library read children stories about cowboys, with readings at 10:30 a.m., 11:30 a.m., 12:30 p.m. and 1:30 p.m.

  • Make your own noodle stick pony or cowboy trail mix

  • Listen to cowgirl and cowboy poetry with the Southwest Cowboy Poets Association

  • Employees from the Panhandle-Plains Historical Museum will show young visitors how to create their own brand

  • Take a tour of the Hall of Fame

  • Explore the Horsemen of the World exhibit

  • Make your mark on a Center City stallion statue

  • Enjoy music by Ed Montana

  • Meet the 2019 American Quarter Horse Hall of Fame inductees

Everyone is welcome to attend the event to learn more about cowboys and their trusty mounts, American Quarter Horses. Thanks to the American Quarter Horse Foundation, Amarillo National Bank and our event partners, there is no admission fee, and free food and drinks will be provided as long as supplies last.

About National Day of the Cowboy
The National Day of the Cowboy campaign was founded in 2004 to preserve, protect and promote the cowboy and our Western heritage. The campaign lobbied for the passage of the national resolution designating the fourth Saturday of every July a permanent celebration on the national calendar. The campaign believes in honoring cowboys and cowgirls for their enduring contribution and their courageous, pioneering American spirit. For more information on the scope of this day as a national event, go to

About the American Quarter Horse Foundation
The American Quarter Horse Foundation inspires people to discover and explore their passion for horses through the Hall of Fame & Museum. The Foundation brings the community together on National Day of the Cowboy to inspire and educate families and to help kids to discover their passion for the horse and Western lifestyle by giving them the opportunity to ride a horse for the first time. For more information about the Foundation, visit

AQHA News and information is a service of the American Quarter Horse Association. For more news and information, follow @AQHAnews on Twitter and visit