The Stomach to Win
Merial launches a “winning” video featuring AQHA members.
September 24, 2014
From AQHA Corporate Partner Merial
Western pleasure. Showmanship. Reining.
AQHA Merial Regional Championships. The All American Quarter Horse Congress. AQHA world championship shows.
Texas. Florida. Virginia.
No matter the division, level of competition or geographic area, AQHA horse people have one thing in common – they want to win.
In a new video launched by Merial, makers of Ulcergard® (omeprazole), the message is all about what happens behind the scenes before competitive horses and riders ever enter a show pen, execute a pattern or slide to a stop. View the video at thestomachtowin.com.
“Many of us in the equine group at Merial compete, so we understand the kind of effort, dedication and commitment it takes to be successful - regardless of the breed of the horse or type of competition,” says Beckie Peskin, senior product manager, Equine. “There is one aspect of showing horses that is common to everyone: the amount of work it takes and the desire to win. That’s what we wanted to capture in this video.”
Competition is hard on horses. To learn how to keep your horse healthy so he can perform at his best, purchase your copy of AQHA's "Your Horse's Health" DVD today.
The new video is part of a “Winning” campaign for Ulcergard, which also includes new print and website advertisements featuring the riders and horses in the video.
Horse enthusiasts know winning in the ring depends heavily on a very lopsided ratio of preparation hours to actual showing hours. And they also know that being successful comes as a result of a comprehensive approach to competing, one that includes preparation leading up to events, and ultimately, flawless execution by horse and rider at just the right moment.
Many AQHA members will recognize Quarter Horse competitor Lauren Love in the video and supporting web and print advertisements. Lauren, an AQHA life member, is a former Congress champion and reserve world champion in amateur western horsemanship. She is featured with her long-time show ring companion, multi-titled Invitemeforchocolate.
Her approach to having winning performances is to rely on the work she has done behind the scenes.
“I have to be able to fully trust in myself and our preparation. Then, if something goes wrong, or we do not do as well as I had hoped, I at least know that I’ve done everything in my power to be prepared and that my horse and I gave it our all together,” she says.
Besides recognizing Lauren, AQHA members may also recognize Kyle Ranch and resident trainer Martin Audet. He says the preparation of horse and rider for the show pen is complicated and requires attention to every possible detail.
Stomach ulcers are not the only health issue our equine companions can have trouble with. Learn about other health problems to watch for and prevent with AQHA's "Your Horse's Health" DVD.
“Competitive horses, no matter what the discipline, need a comprehensive health care plan, including good nutrition, proper shoeing, monitoring for possible lameness and taking proactive measures,” he says.
Because two out of three nonracing competitive horses have been shown to have equine stomach ulcers,1 Martin understands the importance of preventing them. To help ensure that the horses in his care don’t get sidelined by ulcers, he uses Ulcergard a few days before and during competitions.* Ulcergard is the only proven and FDA-approved product for the prevention of equine stomach ulcers.2
For more information about equine stomach ulcers and to learn more about how Ulcergard can be part of your winning strategy, go to thestomachtowin.com.
*Proven to effectively prevent gastric ulcers in horses exposed to stressful conditions when administered for eight or 28 days.
IMPORTANT SAFETY INFORMATION:
Ulcergard can be used in horses that weigh at least 600 pounds. Safety in pregnant mares has not been determined.
®Ulcergard is a registered trademark of Merial. ©2014 Merial Limited, Duluth, GA. All rights reserved. EQUIUGD1436 (08/19)
1Mitchell RD. Prevalence of gastric ulcers in hunter-jumper and dressage horses evaluated for poor performance. Association for Equine Sports Medicine, September 2001.
2Ulcergard product label.