Official Equine Feed and Pet Food Products of AQHA

Nutrena: What's Inside Counts

Our feed isn’t just grown, it’s crafted. Real science goes into putting the nutrients animals need into each Nutrena® feed product. And quality is so important because we know people are relying on us to stand up to our exacting standards each and every time. What’s inside the bag counts. That’s why you can count on our feeds for the animals you care for.

Your horse's health is the most important thing to you, and to us. That’s why Nutrena horse feeds are specifically formulated for every life stage and activity level. Because for a horse, proper nutrition plays the biggest role for a lifetime of health and happiness.

Whether you’re caring for working horses, hard keepers, or athletes, there’s a Nutrena horse feed that’s right for them. Because we’re here to help you make sure they’re getting great nutrition at feeding time, every time. For more information on our equine products, visit us at and watch our “What’s Inside Counts” video.

SafeChoice Horse Feeds are where good equine health starts. Each product has controlled starch levels that may help support horses who have metabolic concerns, while added-fat options improve energy and enhance performance. Click here for more information on SafeChoice products and watch our video

ProForce Horse Feeds were developed for horse owners who are in it to win it, and want every advantage possible. It's a complete line of premium horse feeds designed to give you professional-level results. Visit us here for more information on ProForce and watch our video to see championship caliber results in action.

Empower Supplements are designed for your horses' specific needs. Make sure they get all the nutrition they need from high-quality ingredients. Click here for more information on Empower supplements.


Triumph Horse Feeds offer a variety of options, all providing great value, so you can take good care of all the horses in your stable. They are designed to keep your horses feeling good and performing well. Click here for more information on Triumph feeds. 


What is topline and why does it matter?

A horse’s topline—the muscles that support the spine, from neck to hindquarters—plays an important role in how a horse performs, looks, and feels. While exercise, saddle fit, genetics, and age are most frequently blamed for a poor topline, nutrition actually plays the most critical role. Nutrena is placing this concept at the forefront of our suite of nutrition solutions, so that your horse can benefit from having the healthiest topline possible. 

Topline Balance™ is Nutrena's unique approach to topline health. You can find feeds that will support topline health by identifying the Topline Balance™ logo on the following feeds: SafeChoice® Horse Feeds, ProForce® Horse Feeds, and Empower® Topline Balance. Click on the videos below to learn more about topline health in your horse. 

Watch our videos to learn about the importance of topline and how to assess your horse’s topline

Now you earn points for feeding your horses, hounds, hens and any other animal Nutrena feeds. PLAID PERKS™ is an innovative loyalty program that rewards you for all your Nutrena® purchases. Take a photo of your receipts and upload to redeem points for cool Nutrena gear as well as coupons. Sign up today for free at