RFD-TV Announces Three-Year Deal for The American

The world's richest one-day rodeo will return February 19 to AT&T Stadium in Arlington, Texas.


RFD-TV Founder and Owner Patrick Gottsch has announced a long-term three-year plan for THE AMERICAN rodeo event.  The agreement with the Professional Bull Riders and the Dallas Cowboys at AT&T Stadium ensures the future of the world's richest one-day rodeo event. The announcement was made during a segment of MARKET DAY REPORT, where Gottsch also revealed THE AMERICAN will return to AT&T Stadium in Arlington, Texas on February 19th at 1 p.m. CT.

THE AMERICAN features pro athletes competing alongside top amateur cowboys for a prize purse worth more than $2,000,000.  Prior to the Finals, THE AMERICAN Semi-Finals, with a purse of $500,000 will be held on February 15 - February 17, 2017, at the Stockyards in Fort Worth, Texas.

"It started three years ago with the great idea to have the richest one-day rodeo … with all the champions in one place. We had a great three-year run and we’ve always had a good relationship with the PBR, but they’ve really stepped it up now with Randy moving on with Garth Brooks. A three-year agreement with the PBR and The Dallas Cowboys for AT&T Stadium is a big deal for us,” said RFD-TV Founder and Owner Patrick Gottsch. “I see this event evolving to make this event a destination place to enjoy western sports. This is our biggest day of the year and we want to expand and improve that. With PBR’s involvement, I’m confident that we can do that.” 

Since its debut in 2014, THE AMERICAN has invited the top 10 rodeo athletes in the world in seven events to compete at the home of the Dallas Cowboys. With this unique “Open” format, anyone can qualify for this prestigious event through a series of qualifiers in partnership with five sanctioning organizations. The partner organizations include Professional Bull Riders (PBR), United States Team Roping Championships (USTRC), Ultimate Calf Roping (UCR), Better Barrel Racing, and World’s Toughest Rodeo. Any contestant who advances to THE AMERICAN and out-rides or out-ropes the sport’s elite stars is eligible for an additional $1 million bonus.

Official ticket sales begin on August 26th and start at $20.  For a limited time,pre-sale tickets can be purchased using the promo code: BULL. Pre-sale ends August 25th.  The PBR and The American are also offering a combo ticket for both events with a savings of up to $50 on the weekend event.  All tickets can be found on Ticketmaster.com or by calling (800) 745-3000.

For more info about RFD-TV’s THE AMERICAN, please visit americanrodeo.com.