National Day of the Cowboy

Learn about the Cowboy way and his work partner the American Quarter Horse.
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The National Day of the Cowboy is an event that is celebrated around the country, including right here in Amarillo. Local groups join forces to teach, entertain and celebrate the 9th annual National Day of the Cowboy with the public. The celebration takes place from 10 a.m. to 2 p.m. on July 27 at the American Quarter Horse Hall of Fame & Museum. This free event provides entertainment for the whole family.

In addition to the Hall of Fame, local partners include the Amarillo Public Library, Panhandle-Plains Historical Museum, Center City, Southwest Cowboy Poets Association, country music radio station 97.9 KGNC FM, and the Amarillo Convention & Visitors Council. These partners lead activities amidst the fun planned by the Hall of Fame.

Visitors can look forward to these activities and events during the celebration, all activities run for the duration of the event, except for American Quarter Horse rides:

  • Ride an American Quarter Horse between 11:30 a.m. and 2 p.m.. Sign-up starts at 10 a.m.
  • Bouncy horse barrel racing on the lawn
  • Listen as employees of the Amarillo Public Library read children stories about cowboys at the Museum
  • Make your own Noodle Stick Pony or Cowboy Trail mix
  • Listen to Cowgirl and Cowboy poetry with the Southwest Cowboy Poets Association
  • Employees from the Panhandle-Plains Historical Museum will show young visitors how to create their own brand
  • Take a tour of the Hall of Fame & Museum
  • Explore the “Horsemen of the World” exhibit
  • Make your mark on a Center City stallion statue

Everyone is welcome to come learn more about American cowboys and their trusty mounts, American Quarter Horses. Thanks in part to our underwriters, Plastilite, KGNC, the American Quarter Horse Association and the American Quarter Horse Foundation, there is no admission fee, and free food and drinks are provided as long as supplies last.

The National Day of the Cowboy campaign was founded in 2004 to preserve, protect and promote the cowboy and our Western heritage. The campaign lobbies for the passage of the national resolution designating the fourth Saturday of every July a permanent celebration on the national calendar. The campaign believes in honoring cowboys and cowgirls for their enduring contribution and their courageous, pioneering American spirit. For more information on the scope of this day as a national event, go to

If you have any questions regarding this event or interested in being a volunteer, please contact the Museum at 806-376-5181.