100-Day Horse Challenge Registration Deadline Extended
Applications are now being accepted for contest awarding $100,000 in cash and prizes until May 30.
May 15, 2014
Time to Ride
The 100-Day Horse Challenge, sponsored by Time to Ride, is now accepting host applications. The first 1,000 hosts to be approved will compete for $100,000 in cash and prizes this summer by providing entry-level horse experiences to as many people as possible in 100 days, beginning June 1. Official rules and registration details are available at www.timetoride.com.
The goal of the 100-Day Horse Challenge is to increase awareness of the benefits of horse activities across the United States by aiming to engage at least 100,000 new people with an introductory horse experience. The Challenge is open to members of the horse industry who have the capacity to support this goal, including stables, instructors, clubs and associations, veterinarians, racetracks, horse shows and other events, rescues, feed and retail stores, and therapeutic riding stables. Prizes based on the verified number of people engaged will be awarded to first through sixth places in small, medium and large divisions to allow hosts to compete against others of comparable size. Cash prizes of up to $25,000 will be awarded, along with stable equipment, feed, veterinary supplies and more.
Approved hosts will be listed on the Time to Ride map with special designation as Challenge Hosts. Hosts will have the ability to list specific events and horse experiences offered, which can include horsemanship education, riding and grooming. Time to Ride will provide marketing support to all hosts, including sample advertisements and posters, suggested events and activities, and help reaching horse-interested members of their local community.
Registration deadline for this groundbreaking campaign is extended to May 30 and the first 1,000 approved hosts will be eligible for the competition. Visit www.timetoride.com for more.
Time to Ride is an initiative of the American Horse Council’s marketing alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC marketing alliance is made up of the following organizations: the American Horse Council, the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, the National Thoroughbred Racing Association, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation and Zoetis.
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, D.C., it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.