National Day of the Cowboy

Save the date for Amarillo's celebration of National Day of the Cowboy on July 26 at the American Quarter Horse Hall of Fame & Museum.

The American Quarter Horse Association

A little girl riding an American Quarter Horse at the 2013 National Day of the Cowboy. (Credit: American Quarter Horse Journal)

The National Day of the Cowboy is an event that is celebrated around the country, including right here in Amarillo. Local groups have joined forces to teach, entertain and celebrate the 10th annual National Day of the Cowboy with the public. The celebration takes place from 9 a.m. to 4 p.m. on July 26 at the American Quarter Horse Hall of Fame & Museum. This free event will provide entertainment for the whole family.

A highlight of the event will be the chance to ride an American Quarter Horse. This year’s test rides are part of a national Time to Ride marketing initiative by the American Horse Council called the 100-Day Horse Challenge. The goal of the Challenge is to increase awareness of the benefits of horse activities across the United States by aiming to engage at least 100,000 new people with an introductory horse experience.

In addition to the Hall of Fame, local partners include the Amarillo Public Library, country music station 101.9 Blake FM, Panhandle Plains Historical Museum, Center City, Texas Parks and Wildlife and the Amarillo Convention & Visitors Council. These partners are excited to participate by leading activity amidst the fun planned by the Hall of Fame. Visitors can look forward to these activities and events during the celebration:

•    Junior Ranch Rodeo by Pokey the Clown, 10 a.m. to noon. Sign-up starts at 9 a.m.
•    Ride an American Quarter Horse between 1 p.m. and 4 p.m. Sign-up starts at 12:30 p.m. and again at 2:30 p.m.
•    Listen as employees of the Amarillo Public Library read children stories about cowboys at the Museum, with readings at 9:30 a.m., 10:30 a.m., 11:30 a.m., 12:30 p.m., 1:30 p.m., 2:30 p.m. and 3:30 p.m.  
•    Rope-making starting at 10 a.m.
•    A Texas Parks and Wildlife Palo Duro Canyon interpreter will lead a reader theater about Charles Goodnight and cattle drives.
•    Employees from the Panhandle Plains Historical Museum will show young visitors how to create their own brand    from 1 p.m. to 3 p.m.
•    Hop on Pokey the Clown’s barrel train ride from 1:30 p.m. to 3:30 p.m.
•    Take a tour of the Hall of Fame & Museum.
•    Explore the “War Horses: Bred to Serve” exhibit.
•    Put together a giant puzzle of the Hall of Fame medallion.  
•    Make your mark on a Center City stallion statue.

Everyone is welcome to come learn more about American cowboys and their trusty mounts, American Quarter Horses. Thanks in part to our underwriters, Xcel Energy Foundation and John P. Collins, there is no admission fee, and free food and drinks will be provided as long as supplies last.

The National Day of the Cowboy campaign was founded in 2004 to preserve, protect and promote the cowboy and our Western heritage. The campaign lobbies for the passage of the national resolution designating the fourth Saturday of every July a permanent celebration on the national calendar. The campaign believes in honoring cowboys and cowgirls for their enduring contribution and their courageous, pioneering American spirit. For more information on the scope of this day as a national event, go to

About AQHA:

Founded in 1940, the American Quarter Horse Association is the largest equine breed organization in the world. With headquarters in Amarillo, Texas, AQHA has a membership of more than 280,000 people in 86 countries and has registered more than 5 million horses in 95 countries.

AQHA News and information is a service of the American Quarter Horse Association. For more news and information, follow @AQHAnews on Twitter, watch the AQHA Newscast and visit