Carl Mullins Named AQHA Publisher/Chief Publication Officer

The American Quarter Horse Association appoints Carl W. Mullins as publisher and chief publication officer.

The American Quarter Horse Association

AQHA welcomes Carl Mullins as Publisher and Chief Publication Officer.

The American Quarter Horse Association welcomes Carl W. Mullins as the Association’s new publisher and chief publication officer. Mullins began his new role November 2. 

“Carl will be a great addition to our team here at AQHA,” said Craig Huffhines, AQHA executive vice president. “His experience in building brand, digital and online development, along with his extensive background with the equine industry, makes him an ideal fit for AQHA. We are excited to see what he brings to the table.”

Mullins boasts a striking resume, holding multiple positions during 15 years with Morris Communications Co. LLC. His recent accomplishments involve starting Redoubt Media LLC to provide growth strategies for special-interest media companies and non-profits, such as the National Cutting Horse Association and The Chronicle of the Horse.

Mullins began his career in newspapers and moved to special-interest media in 1995. From 1995 to 2009, he played a primary role in growing the consumer magazine division of Morris Communications Co. He grew the equine division from a single title, Quarter Horse News, to nine business units focused on horses. 

He launched Redoubt Media LLC in 2010 and began doing consulting work for nonprofits and special-interest magazine owners. Over the next five years, Mullins worked with several leading organizations, notably The Chronicle of the Horse and the National Cutting Horse Association.

Mullins received his bachelor’s degree in advertising from Texas Tech University in 1991 and was named Outstanding Alumnus for Texas Tech University College of Media and Communication in 2007. He currently lives in Cedar Park, Texas, with his wife, Laurie, and two daughters, Caroline and Kimberly.

For more information on the official publications of AQHA, visit

AQHA News and information is a service of the American Quarter Horse Association. For more news and information, follow @AQHAnews on Twitter and visit