AQHA Media: Becoming Even More Versatile

The American Quarter Horse Journal is expanding its reach and rolling out new titles for ranching, performance and racing audiences.

The American Quarter Horse Association

The Journal – one brand, four targeted versions, and all of them #AQHAProud.

Since September 1948, The American Quarter Horse Journal has been chronicling the life, varied uses and history of the American Quarter Horse, the most versatile horse in the world. Just two years shy of its 70th birthday, the Journal is expanding its reach to be able to tell even more stories about our great horses and the people who breed, raise, train, show, race, use and love them.

In June, AQHA Media will debut The Ranch Horse Journal, a quarterly, subscriber-based print magazine dedicated to the ranch horse and ranch horse competition.

"The ranch horse is many people’s definition of a 'Quarter Horse.' It is the all-around, truly versatile using-horse that can help its human partner get the job done on the ranch, in the show pen or at home. We’re returning to our roots with The Ranch Horse Journal," said AQHA Chief Publishing Officer Carl Mullins.

"As cowboys got more competitive, they created venues where they could show off their horses in reining, cutting, cow horse, rodeo and speed events," Mullins continued. "These are the competitions and disciplines that will make up The Performance Horse Journal."

Published six times a year beginning in July 2016, The Performance Horse Journal will also include hands-on training articles; coverage of western-performance events; intriguing stories about performance-horse breeders; and insightful health, breeding and management articles.

The new Quarter Racing Journal, a printed semi-annual, special-interest publication, will continue to promote Quarter Horse racing.

"We are planning some great content, including in-depth stories on racing statistics that are only available to you from AQHA. The Quarter Racing Journal will go to people who have indicated a racing interest and subscribers to Q-Racing Video," Mullins said.

"Never fear, we are not leaving behind the readers who have loved the Journal in its current form," he said of the Association's monthly flagship magazine, The American Quarter Horse Journal.

The new version of the Journal will continue to record AQHA history, including AQHA and industry news, coverage from all of the Association’s signature events and historic achievements. It will also focus on the core AQHA show classes, including halter, western pleasure, western riding, showmanship, horsemanship and all the English classes you can shake a crop at. Training, health and management articles will also continue to be a staple in the Journal.

"Moving forward, The American Quarter Horse Journal will continue to be as versatile as the breed itself.  All Journal subscribers will get to be in on the ground floor of this expansion and will receive the preview issue of The Ranch Horse Journal in June, as well as the preview issue of The Performance Horse Journal in July," Mullins said.

Current subscribers can log into their online account to check and update their American Quarter Horse Journal subscription status to ensure they'll receive the June preview of The Ranch Horse Journal and the July preview of The Performance Horse Journal.