AQHA Creative Design Wins Awards at the 2016 American Advertising Awards
The Creative Design Team at AQHA scored three awards at the 2016 American Advertising Federation—Amarillo’s White Party Awards banquet.
March 9, 2016
The American Quarter Horse Association
The American Quarter Horse Association Creative Design Team won three awards at the 2016 Amarillo American Advertising Award’s White Party event on February 20 at West Texas A&M University’s Jack B. Kelley Legacy Hall.
AQHA won a GOLD American Advertising Award, or ADDY® Award, for the 2016 AQHA Calendar, a GOLD ADDY® Award for the American Quarter Horse Hall of Fame and Museum Timeline and a SILVER ADDY® Award for the They Still Ride Good Horses 75th Anniversary book.
The AQHA Creative Design team is responsible for the production of AQHA print publications America’s Horse, The American Quarter Horse Journal and the Q-Racing Digital Journal. The team is also responsible for all print production and graphic design needs for the American Quarter Horse Association and the American Quarter Horse Foundation, producing more than 900 design jobs in 2015 alone. The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.