AQHA Creative Design Team Wins Advertising Awards
The Creative Design Team at AQHA scored multiple awards at the 2017 Masters of Advertising Awards Banquet.
February 27, 2017
American Quarter Horse Association
The American Quarter Horse Association Creative Design Team won five awards at the 2017 Masters of Advertising event February 18 at West Texas A&M University’s Jack B. Kelley Legacy Hall. The awards and banquet are sponsored by the Amarillo chapter of the American Advertising Federation.
AQHA won a GOLD American Advertising Award (GOLD ADDY) for the You Hold My Heart Campaign, a GOLD ADDY for the American Quarter Horse Foundation Brochure, a SILVER ADDY for the American Quarter Horse Hall of Fame & Museum Imagination Ad and a SILVER ADDY for the We Are AQHA magazine ads. AQHA also received the Special Judges Award for Best Body of Work out of 119 professional entries.
The AQHA Creative Design team is responsible for the production of AQHA print publications America’s Horse, The American Quarter Horse Journal, Ranch Horse Journal, Performance Horse Journal and Quarter Racing Journal. The team is also responsible for all print production and graphic design needs for AQHA and the Foundation, producing more than 1,100 design jobs in 2016 alone.
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.