Will Rogers Downs Honors Breast Cancer Awareness Month
The Claremore, Oklahoma, track is honoring breast cancer survivors during the month of October.
October 23, 2016
Edited press release
On Sundays at Cherokee Casino Will Rogers Downs, in an effort by the track to bring awareness to breast cancer, racehorses parade past the stands in unconventional pink saddle towels and silks.
“Cherokee Casino Will Rogers Downs has always been a part of Breast Cancer Awareness Month,” said John Lies, the track's racing secretary and announcer. “We are honored to continue that tradition and continue promoting awareness for this important cause.”
One race every Sunday during the month of October is selected and named in recognition of Breast Cancer Awareness Month. The Quarter Horses in that race are dressed with pink saddle towels, and the house silks are emblazed with the special pink-ribbon breast cancer logo.
As the winner of the race enters the winner's circle, Lies invites all attending breast cancer fighters and survivors to join in a special photo. A copy of the photo is offered to the guests, and the moment is shown across the world on the track's simulcast feed.
The campaign is a personal one for Lies.
“My mother is a 12-year breast cancer survivor,” Lies said. “One of our own outriders is as well. She provided an example of how fighters and survivors exist right here in the midst of our own racing family. We are pleased to do whatever we can to help Race for a Cure.”
Cherokee Casino Will Rogers Downs opened December 2005 and is currently undergoing a $3.5 million renovation to update the casino and horse racing track. It features six months of live horse racing, comprised of a spring Thoroughbred meet and fall Quarter Horse meet. Simulcast racing from around the world is broadcast year round inside the casino.
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