All American Ruidoso Downs Racing Names Jeff True as GM
The native Texan is a 30-year veteran of the racing industry.
July 10, 2017
Edited press release
All American Ruidoso Downs Racing LLC has named Jeff True, a 30-year veteran in the horse racing industry, as president and general manager. Stan Sigman, the chairman of AARDR, the five-man group involved in the purchase of the New Mexico track, made the announcement on Tuesday.
A native Texan, True is a 1986 graduate of the horse production and management program at Tarleton State University in Texas. He joined AmTote International in 2010 with the goal of winning the business of the New York Racing Association and building an advanced deposit wagering platform. Prior to joining the Ruidoso venture, True was AmTote senior vice president of sales and was managing the account representative and sales staff while developing clientele in new market areas.
“Ruidoso Downs is an iconic track, and I am thrilled by the opportunity to join these extraordinary gentlemen, the horsemen and owners, and the larger New Mexico racing community in reaching new levels of success,” said True.
"We are pleased to have Jeff True join our team, said Sigman, who is pursuing the Ruidoso venture with fellow horsemen John Andreini, Chicho Flores, Gary McKinney and Johnny Trotter, “While all of our partners are accomplished businessmen with extensive experience in the horse industry, none of us have any experience in the very complex business of operating a racetrack.
“Some of our partners have known Jeff for some time, and once we began the executive search process Jeff rose to the top fairly quickly,” Sigman added.
AARDR considered several individuals to lead their group in running Ruidoso Downs, but Sigman said that it eventually became clear that True was the best choice for the position.
True, who has lived in California for 20 years, spent three years with United Totalizator Company and served as its president when it was the vendor for Churchill Downs, NYRA and Keeneland, as well as several clients in Asia and South America. While working with Youbet.com, he managed industry and regulatory relationships throughout the western United States and developed relationships with CBS Sportsline, ESPN and the National Thoroughbred Racing Association (NTRA).
True spent six years at Los Alamitos Race Course, working for five years as the track’s director of marketing and simulcasting before becoming its general manager.
After graduating from Tarleton, True spent four years in the Thoroughbred business in California and worked in group sales at Santa Anita Park before serving as executive director of the Oklahoma Quarter Horse Racing Association and then the Texas Quarter Horse Association.
True and his wife Karen will be relocating to Ruidoso Downs from their current home in Los Alamitos.
Sigman said it is the goal of the group to close the Ruidoso deal — which includes the Billy The Kid Casino on the grounds of Ruidoso Downs — before November 1. The Ruidoso Horse Sale Co. is also being purchased by the five men under the name All American Ruidoso Downs Sales LLC. Sigman will also chair that entity, and Lowell Neumayer will continue as its general manager.
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