AHC to Begin Economic Impact Study

The organization will begin collecting data on April 1.

Press release

The American Horse Council will begin collecting data for its updated economic impact study of the horse industry on April 1.

The American Horse Council (AHC) has announced that data collection for its 2017 Economic Impact Study will begin on April 1, 2017.

“We are incredibly grateful for the pledges we received from generous equine organizations to fund both the national study as well as several state and segment breakouts,” said AHC president Julie Broadway. “Due to the generosity of these organizations, we are able to begin the data collection for the study. However, we are still short of our goal amount and are hoping to receive final pledges to officially put us over the finish line for fundraising.”

Individuals or organizations wanting to contribute toward the goal amount for the study are asked to visit the AHC website or contact the AHC at afurst@horsecouncil.org.

“No pledge amount is too small,” said Broadway. "We know that the industry is eagerly awaiting the results of this study, so we are hoping to find those last few pledges to put us over the edge and get the study completed as soon as possible.”

The survey will be tailored to individual segments and distributed via an online link, and the AHC encourages those in the industry to share the link as much as possible.

“We want to be able to ensure we are getting as much of the industry as possible taking this survey,” said Broadway.  “Especially since we have expanded the study to include participants under 18, and the equine welfare and sanctuary segments.”

In addition to the National Economic Impact Study, the following 12 states have elected to secure a breakout for their respective states: Colorado, Kentucky, North Carolina, California, Maryland, Wisconsin, Illinois, Minnesota, Michigan, Virginia, Pennsylvania and Oklahoma. Any state still interested in securing a breakout must contact the AHC by March 22.

“The Innovation Group is looking forward to collecting data from all segments to ensure the most comprehensive, impactful portrait possible of this diverse and long-standing industry,” said Tom Zitt, executive director of The Innovation Group. “Just as all pledges are welcome, all segments of the industry are encouraged to submit data.”

Those who have questions about the study are encouraged to contact the AHC directly at (202) 296-4031.

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