First Down Dash Coffee

Champion First Down Dash featured on special coffee.

Los Alamitos Race Course

First Down Dash has his own coffee line.

The great Quarter Horse stallion and American Quarter Horse Hall of Fame member First Down Dash will soon have his own coffee label as part of a fundraising effort launching later this month by Erie Coffee Roasters.

Profits from the sale of the coffees will go to fund horse retirement, re-homing, and retraining facilities efforts. In addition, 10 percent of the profits will go to equine-based charities as directed by the owner of the horses whose likeness, image and story are featured in the created product. In the case of First Down Dash, this 10 percent is being directed to the Scoop Vessels Scholarship Endowment managed by the American Quarter Horse Foundation.

The balance of profits from the sale of First Down Dash – Legends Morning Blend are going to provide support to A Home For Every Horse (

All of the coffees are sourced from small family farmers in the countries of origin. A collection of blends have been created with each one featuring a famous racehorse on the label. Other announced horses participants include Thoroughbreds War Emblem, Game On Dude and Rags To Riches.

Available blends will include a variety of grinds (whole bean, French Press, Espresso grind, and Drip). Coffees in 12 oz. and 5 lb. bag options are available. The coffees will be sold separately and as part of gift baskets. The product will begin shipping September 18 with ordering available at

Pre-launch, bulk orders or special requests can be made via email at or

AQHA News and information is a service of the American Quarter Horse Association. For more news and information, follow @AQHARacing on Twitter, “like” Q-Racing on Facebook and visit