Business Booming at Louisiana Downs
Purse and handle increases highlight the track's winter meet.
February 26, 2018
Edited press release
Louisiana Downs geared up its marketing efforts to promote Mardi Gras Futurity trial day on Saturday, February 24. Despite heavy rain throughout the week and into Saturday, its numbers were up and significant handle increases were recorded for the day.
With 15 races run this year as well as this 2017, officials were pleased to report handle numbers were up across the board. On-track wagering was $78,069, an increase of 11 percent. Wagering from tracks and simulcast facilities across the county totaled $462,973, up 6 percent from last year.
“We were pleased to see increases for both on-track and off-track wagering, accounting for a total handle increase of 7 percent for our Mardi Gras trial card,” said Trent McIntosh, Louisiana Downs assistant general manager. “Horsemen work extremely hard to ready their horses for these trials. It was our goal to promote the day and we were gratified at the response of fans here and across the country.”
Tony Patterson, executive director of the LQHBA, was onsite for the Mardi Gras Futurity trials.
“Despite the threat of severe weather, the turnout was fantastic,” commented Patterson. “Our association applauds Louisiana Downs for their marketing efforts and the creation of a television spot to promote the day. The fans came out for children’s activities and food trucks and were able to see fifteen very competitive races as well.”
Additionally, Louisiana Downs increased purses from February 24 -27 by $1,000 per race.
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