Get a Sneak Peek: The New AQHA Website

Welcome to the new, designed with you, the user, in mind. The new website is the result of thorough testing: AQHA members met with, were interviewed by and shared ideas with AQHA staff and consultants en route to creating the new website. The result is a user-friendly, engaging and productive environment.

Through focus groups and interviews, users expressed their needs, wants, frustrations and likes with existing AQHA online properties. From there on out, the focus groups were kept in tune with the development and design testing of the new website.

This assistance in design testing helped hone the new navigation, promotions, event calendar and user customization.

“AQHA partnered with renowned digital consulting firm Base22 to make sure we deliver the website our members and visitors deserve,” said AQHA Executive Vice President Craig Huffhines. “We’re confident we’re going to unveil a product that makes it easier to find what you’re looking for, easier to conduct and complete your business and easier to learn more about our great industry. We can’t wait to share it with you!”

Here you can see a new navigational dropdown menu:

Sections, like Ranching, were designed based on user feedback:

Non-English-speaking users will appreciate the language selection tool, featuring Spanish, German, Italian, French and Portuguese:

The enhanced AQHA event calendar is another feature crafted from user feedback:

Stay tuned to, where we will unveil features of weekly as the website nears its launch date.